Totally DIY Speakers

Designed as short bursts of practical information, the Totally DIY & Totally Tools seminars are FREE to attend for all and will take place in the main exhibition hall (the Jaguar Hall).

Meet our 2017 speakers:



Tuesday 14th February
Steve Collinge

Steve Collinge, Managing Director, Insight Retail Ltd:  Revolution & Evolution: Brave New Futures for Home Improvement Retailing


Steve's entire career has been spent in the DIY & Gardening industry, including senior commercial roles with famous names such as LG Harris, Spear & Jackson and Dulux parent Akzo Nobel. He established the Insight Retail Group in 2010, launching the Insight DIY website in 2011 to provide up-to-the-minute news and market intelligence for suppliers, retailers and distributors in the DIY & Tools sector. With his energy, in-depth knowledge of the industry and his experience and personal passion for the latest retail and digital trends, Steve is well equipped to share ideas and initiatives likely to re-shape our industry now and in years to come.


Nick Brackenbury

Nick Brackenbury, Co-Founder & CEO, NearSt:  Positive Disruption:Connecting Digital Sales with Local Retailers


Nick is co-founder and CEO of NearSt, an ecommerce tech start-up on a mission to get people back into their local shops. The startup's unique technology is revolutionising the idea of shopping locally, making it faster and easier to buy something from a shop just around the corner than ordering it online.An ex-Ogilvy Account Director, Nick previously worked across a number of the agency's high-profile digital clients including Jaguar Land Rover, Nestle, and BP's London 2012 Olympic Games sponsorship. He is fascinated by the future of m-commerce, solving the on-demand requirements of today's shopper, and using data in new and brilliant ways.


Kate Newton Kate Newton, Managing Director, Brookes & Co: Branding in the Digital Age: Creating & Maintaining a Visible Presence

Kate Newton is Managing Director at BHETA's marketing and PR agency Brookes & Co, which specialises in the hardware, homewares and garden products sector. Brookes & Co covers all areas of branding and sales creation in the digital age from PR, social media and digital marketing to websites and promotions. Kate has seen the sector's approach to promotion change over 30 years as it adapts to the new world of mobile and online sales.


Douglas Masterson Douglas Masterson, Technical Manager, Guild of Architectural Ironmongers: Making the Most of Ironmongery

Douglas Masterson has over 25 years' experience in the hardware and ironmongery industry. He has experienced all aspects of the trade from working at a trade counter, to estimating, specifying, contract management, field sales and senior management. On the Executive Committee of the GAI since 2008, Douglas became GAI Technical Manager in 2014. He also represents the GAI's interests on a number of committees, including BSI Mirror Groups for EN Standards, the DHF Technical Committee, the Certifire Door Hardware Panel and the GAI Technical Committee.


Vickie Mather

Vickie Mather, Dulux Academy Manager, Akso Nobel:  What's new from Dulux? Product & Training Update


Vickie holds a Masters degree in Strategic Human Resource Management & Development, with 20 years' experience in learning & development. She is a talented and creative L&D professional who combines a real hands on approach with a deep understanding of business priorities and learning interventions, She specialises in the implementation of vocational qualifications gaining experience through previous consultancy assignments and the execution of an Apprenticeship programme across a multi-site trade merchanting business.

Since 2015 she has led the development of the Dulux Academy, growing a full team of decorating experts, designing a full curriculum, engaging third party providers and partnerships, including City & Guilds, and fitting out a flagship training facility at the organisation's Slough-based head office.


Wednesday 15th February
Anna Britnor Guest Anna Britnor Guest, Director & Senior Learning Consultant, Phoenix Training & Development: Building Sales Growth Through Your People

Anna has over 27 years' experience in growing sales revenues across a wide range of sectors and market channels, including working with BHETA members. Her approach to building individual and company sales capability helps clients to make the most of every sales opportunity, focus on where growth will come from and win more new and repeat business.

Anna is a highly regarded conference speaker and writes regularly on business and employee development. She is a Companion of the Institute of Sales and Marketing Management, a Member of the Institute of Directors and was a co-founder of the Coaching and Mentoring Network. Phoenix is BHETA's training partner. With a 20 year track-record in developing individuals, teams and companies, our practical and tailored approach makes a real and lasting difference to performance.

Mark Mcardle

Mark McArdle, Group Sales Director, Intact Software:  Controlling Margin: the Benefit of Tighter Controls 

Having spent over 19 years selling Intact Software into more than 300 sites; with a strong majority focused on the hardware industry, Mark has an unique ability to empathize with stakeholders in any given situation. Mark prides himself on this ability to provide valuable advice to companies faced with changing or upgrading their business software package. Mark manages a team of direct sales personnel and is responsible for finding and appointing partners internationally. nel and the GAI Technical Committee.


Simon Barley

Dr Simon Barley, Trustee, Ken Hawley Collection Trust:  The Hawley Collection: Giving the Past a Future


The Ken Hawley Collection at Kelham Island Museum, Sheffield, is an internationally important material record of tool making, cutlery manufacture and silversmithing from Sheffield, together with complementary material from Britain and the rest of the world. Unique in its combination of finished artefacts and work in progress it illustrates how things were made. Together with published catalogues, archival material, pictures, photographs, tapes and films, it records the development of many of Sheffield's manufacturing processes and products and the skills of the workpeople involved. Dr Simon Barley is one of the trustees of the Ken Hawley Collection Trust and has a wealth of knowledge about the collection and the original collector, Ken Hawley. At Ken's instigation Simon has undertaken detailed research on the history of the Sheffield saw industry, one the city's most important.

For more information on speaking at the 2017 Totally DIY & Tools show please contact Lucyanne Matthews.