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Home Hardware BHETA

Totally Free Seminars

Designed as short bursts of practical information, the Totally DIY & Totally Tools seminars are FREE to attend for all and will take place in the main exhibition hall (the Ericsson Hall).

See a snapshot of 2017 speakers:



Tuesday 14th February
10:30  Revolution & Evolution: Brave New Futures for Home Improvement Retailing

The fourth Industrial Revolution is already impacting on the Home Improvement and Gardening industry and the rate of change is accelerating. The shape of retail will shift dramatically over the next five years and opportunities to generate new business and create customer loyalty are appearing on an almost daily basis. Now's the time for companies to decide whether they want to be left behind, or give their business a solid, sustainable future in this fast-changing world. Learn from Steve's knowledge of the very latest in digital retail, and find out how your business can take practical steps to keep pace, increase customer service, and maximise sales momentum.

Steve Collinge, Managing Director, Insight Retail Ltd

11:00 Positive Disruption: Connecting Digital Sales with Local Retailers

In today's fast-paced world of ecommerce, it can sometimes feel impossible as a small shop to compete with the online giants. Nick Brackenbury, CEO of NearSt, will talk about what they're doing to turn the tables and help get shoppers back into local shops. He'll explain how they're working with local retailers to make them faster and easier for shoppers to buy with than ordering online.

Nick Brackenbury, Co-Founder & CEO, NearSt

11:30 Branding in the digital age: creating & maintaining a visible presence

Local retailers have always competed to create and maintain an effective presence in customers' minds, and today that battle continues online and offline. Kate Newton will break down the necessary steps to defining and creating your brand, and how to promote your services, knowledge and offering in the crowded online marketplace, giving you the starting point for an action plan to improve your opportunities to sell in today's digital world.

Kate Newton, Managing Director, Brookes & Co 
14:00 Making the Most of Ironmongery

Don't let your architectural ironmongery languish in a corner: celebrate its latest technical innovations, like 'smart locks', and join in with the industry's promotional campaigns like Fire Door Safety Week and National Home Security Month, to maximise potential sales. Douglas Masterson will also help you understand how to advise customers on the right products for the right job, and signpost you to technical information and training to improve your knowledge and customer service.

Douglas Masterson, Technical Manager, Guild of Architectural Ironmongers 


What's new from Dulux? Product & Training Update

Hear the latest developments in paints and coatings for the retail market direct from perhaps Britain's most famous decorative paint brands. Hear too about the Dulux Training Academy and its courses to improve understanding of paints, decorating techniques and colour theory, enabling you to give the best advice to your customers.


Vickie Mather, Manager, Dulux Training Academy


Wednesday 15th February
10:30 Building Sales Growth Through Your People

It's a challenging, uncertain economy. Margins are squeezed. Having good products or 'doing what you've always done' are no guarantee of success. In a competitive market, one of your biggest differentiators should be your people. This session offers practical and proven ideas on how to train, develop and structure your sales and customer facing teams to maximise your revenues and profits. Leave the session with clear DIY tips you can implement yourself and guidance on when, why and how to bring in the professionals to build a winning team.
All session attendees will receive a unique discount code for training booked with Phoenix Training.

Anna Britnor Guest, Director & Senior Learning Consultant, Phoenix Training & Development  

Controlling Margin: the Benefit of Tighter Controls 

The easiest path to growing your profits is to focus on your margins. Join Mark McArdle to hear 10 easy fixes for retaining & improving your margins - same customers, same level of physical sales, no more staff or extra overhead costs and your existing premises and capacity. Set up your business systems to work for you. Get alerts if someone tries to sell below margin: improve controls at the point of sale and more. So rather than clinging to the safety of a pricing or sales strategy that may be slowly draining your resources, a few changes in your business software can significantly improve your bottom line.

Mark McArdle, Group Sales Director, Intact Software 


The Hawley Collection: Giving the Past a Future 

Come along and hear how tools of the past are being used to educate and inform future generations through the Ken Hawley Collection Trust's Hawley Collection at Kelham Island Museum in Sheffield. Find out how you can visit and get involved in our sector's historic past and vibrant present.

Dr Simon Barley, Trustee, Ken Hawley Collection Trust 

For more information on speaking at the 2017 Totally DIY & Tools show please contact Lucyanne Matthews.

Some of our 2017 exhibitors

  • WM Barr
  • Broadfix
  • Wilsons
  • Sitebuddyz Ltd
  • CQFD Profiles
  • A W Tools (Europe) Ltd
  • Spectra Connects Limited
  • Elastolith Mineral Bricks
  • Ultimate Products
  • RPM Marketing (Sussex)
  • T-Klamp
  • Tite-Fix Limited
  • DecoPanel Ltd
  • Batavia GmbH
  • Eurobond Retail Adhesives Limited
  • Jokosit  T/A ToolsShopdirect Ltd
  • Eyejusters Ltd
  • DIY Week
  • Schneider Electric
  • Fix-a-Floor UK
  • Caterpillar
  • Innotec Products Limited
  • Betsy Group UK Ltd
  • Draper Tools
  • Patlock
  • Gorilla Glue
  • Home Hardware Southwest Ltd
  • National Abrasives Ltd
  • Pryor Marking Technology
  • A. Perry & Co (Hinges) Ltd.
  • Gedbra Industries Limited
  • Smith Agencies
  • Grakob Ltd
  • Intact Software
  • Bond It
  • Builders' Merchants News
  • Tuff Grip
  • Shoe In Pro
  • Envirolight
  • Burg-Wachter UK Limited*
  • Globiz UK Ltd
  • Pet Rebellion Ltd
  • SnapitScrew International
  • Recoil Knee Pads (VH Innovations)
  • O'Neill Wholesale & PFT Northern
  • British Home Enhancement Trade Association
  • Hugo Brennenstuhl GmbH & Co
  • Sel Dis Ticaret ve Kimya San. A.S.
  • HICI Ltd
  • Swiftec Group - Temporary Protection Specialists
  • Specialist Group Ltd
  • Castle Distribution Ltd/ Striker Europe
  • SAM-Works UK Ltd.
  • Polyseam Ltd
  • Velcro Limited
  • Bruce Douglas Marketing Ltd
  • Block Blitz Ltd
  • Bellota Herramientas S.L.U
  • PanzerGlass
  • Lyte Ladders & Towers
  • Torque-Expo
  • BOA (UK) Limited
  • Mewett Polyurethane Ltd
  • OPTIMAXX Products Ltd
  • Campingaz
  • SMJ Electrical & Brackenheath Briticent
  • Rainy Day Trust
  • Fastener + Fixing Magazine
  • Trade Survey Ltd